.mobi top level domain.. WHY?

Checking my email tonight I found that I’d received an email from a domain registrar regarding “the hot new domain format for mobile web content and services”
After having been involved in the .info, .biz and .name launches, all I have to say is.. WHY? Why on earth do we need yet another TLD (top level domain), and more importantly why do we need one for mobile web content?
Most mobile internet devices these days seem quite capable of displaying regular HTML so probably the only real differences are that the screen resolution is considerably less than your normal PC and you might not be able to run flash and java on the device.

One Reply to “.mobi top level domain.. WHY?”

  1. Duh, it’s so registrars can make more money.
    Quick, Company X, you’d better register your domain before anyone else so they don’t use it against you!

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